Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1572-9362
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector ; day:26 ; month:12 ; year:2022 ; pages:1-24
Electronic commerce research ; (26.12.2022), 1-24

Creator
Koch, Christian
Hartmann, Michael
Contributor
SpringerLink (Online service)

DOI
10.1007/s10660-022-09654-5
URN
urn:nbn:de:101:1-2023030721150378454169
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 10:53 AM CEST

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