Artikel
The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania
This paper examines the effect of innovativeness and proactiveness on export performance and the moderating effect of risk-taking on the relationship between innovativeness, proactiveness, and export performance. A quantitative research approach and a cross-sectional survey design were employed. In addition, stratified random sampling was employed to obtain data from 250 managers of manufacturing-exporting SMEs. Hypotheses were examined using the PROCESS macro test. The findings affirm that innovativeness is a significant predictor of export performance (Ø = 0.3854 and p < 0.001). However, negative effect of proactiveness on export performance was revealed (Ø = −0.1748 and p < 0.001). Risk-taking was found to be a significant moderator of the relationships between innovativeness and export performance (Ø = 0.2234 and p = 0.0009) as well as proactiveness and export performance (Ø = 0.1041 and p = 0.0271).The findings of this study broaden the applicability of RBV theory to an exporting context by examining the process through which entrepreneurial-orientation (EO) as an intangible resource leads to successful export performance. This study also contributes to the debate on the EO-export performance relationship by establishing the interplay effect between EO dimensions in enhancing export performance. The study contributes that risk-taking significantly moderates the relationship between innovativeness, proactiveness and export performance. Furthermore, the study recommends that the owners-managers of exporting SMEs develop and implement more innovative strategies, respond quickly to seize available export market opportunities, cultivate a positive attitude toward risks, and increase their capacity to take risks in order to improve their export performance.
- Sprache
-
Englisch
- Erschienen in
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Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 9 ; Year: 2022 ; Issue: 1 ; Pages: 1-21
- Klassifikation
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Management
- Thema
-
SMEs
Export performance
Tanzania
proactiveness
risk-taking
innovativeness
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Ringo, Denis Samwel
Tegambwage, Amani
Kazungu, Isaac
- Ereignis
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Veröffentlichung
- (wer)
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Taylor & Francis
- (wo)
-
Abingdon
- (wann)
-
2022
- DOI
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doi:10.1080/23311975.2022.2157769
- Letzte Aktualisierung
-
10.03.2025, 11:41 MEZ
Datenpartner
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Objekttyp
- Artikel
Beteiligte
- Ringo, Denis Samwel
- Tegambwage, Amani
- Kazungu, Isaac
- Taylor & Francis
Entstanden
- 2022
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