Journal article | Zeitschriftenartikel
Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market
The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. The main objective of the study is to understand whether Indian consumers are likely to move from conventional kirana stores to organised retail grocery stores while shopping for groceries. The study found that the customer perceived to be more satisfied with organised retail store when compared with conventional kirana stores in relation with price and benefits in shopping.
- ISSN
-
2300-2697
- Umfang
-
Seite(n): 102-111
- Sprache
-
Englisch
- Anmerkungen
-
Status: Veröffentlichungsversion; begutachtet (peer reviewed)
- Erschienen in
-
International Letters of Social and Humanistic Sciences(60)
- Thema
-
Wirtschaft
Soziologie, Anthropologie
Wirtschaftssektoren
Wirtschaftssoziologie
Indien
Einzelhandel
Lebensmittel
Einkauf
Verbraucher
Konsumverhalten
Kunde
Präferenz
Zufriedenheit
Kaufverhalten
Schwellenland
Südasien
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Yadav, Rajesh K.
Verma, Manoj
- Ereignis
-
Veröffentlichung
- (wo)
-
Schweiz
- (wann)
-
2015
- DOI
- Rechteinformation
-
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
- Letzte Aktualisierung
-
21.06.2024, 16:26 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Zeitschriftenartikel
Beteiligte
- Yadav, Rajesh K.
- Verma, Manoj
Entstanden
- 2015
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