Confidence and loyalty for agrotourism brands: the Lesvos paradigm
Abstract: It has been established that strong brands are important in the agrotourism industry. Agrotourism brands provide the link between visitors and the agrotourism firms and tourists may or may not develop a degree of loyalty to relevant brands. The present study suggests that confidence in an agrotourism brand has high influence in development of brand loyalty. Based on hypotheses developed, confidence in an agrotourism brand is influenced by brand characteristics, agrotourism company characteristics and visitor characteristics. The present survey took place in Greece and examined the attitudes of visitors in agrotourism firms at the island of Lesvos. Survey results demonstrate that agrotourism firm brand characteristics appear more important in their impact on a visitor’s confidence in a brand. It was also established that confidence in a brand is positively influencing loyalty. Recommendations are developed for agrotourism marketers in relation to building and maintaining visitor con
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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Veröffentlichungsversion
begutachtet (peer reviewed)
In: Tourismos: An International Multidisciplinary Journal of Tourism ; 14 (2019) 1 ; 151-166
- Event
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Veröffentlichung
- (where)
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Mannheim
- (who)
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SSOAR - Social Science Open Access Repository
- (when)
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2019
- Creator
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Chatzigeorgiou, Chryssoula
Christou, Evangelos
Simeli, Ioanna
- URN
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urn:nbn:de:0168-ssoar-66715-7
- Rights
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Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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27.12.20252025, 9:33 AM CET
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Chatzigeorgiou, Chryssoula
- Christou, Evangelos
- Simeli, Ioanna
- SSOAR - Social Science Open Access Repository
Time of origin
- 2019
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