Arbeitspapier

Social interactions in demand

We examine theoretically demand in a two-good economy where the demand of one good is influenced by either a spillover effect in the form of an externality from other consumers' choices and or a conformity effect representing a need for making similar choices as others. A positive spillover effect increases the demand for the good with interactions, and a conformity effect makes the demand curve pivot around the average market demand to make demand less price sensitive. The collateral implication is that spillover in consumption increases the associated derived demand for labor and conformity in consumption makes the associated derived demand for labor less elastic. Finally, we also demonstrate how the presence of a good with social interactions affects the demand for the good without social interactions and the associated demand for the labor producing the non-interactions good.

Sprache
Englisch

Erschienen in
Series: IZA Discussion Papers ; No. 3656

Klassifikation
Wirtschaft
Consumer Economics: Theory
Thema
Consumer demand
social interactions
spillover
conformity
labor demand
Konsumtheorie
Soziale Beziehungen
Konsuminterdependenz
Spillover-Effekt
Arbeitsnachfrage
Elastizität
Theorie

Ereignis
Geistige Schöpfung
(wer)
Grodner, Andrew
Kniesner, Thomas J.
Ereignis
Veröffentlichung
(wer)
Institute for the Study of Labor (IZA)
(wo)
Bonn
(wann)
2008

Handle
URN
urn:nbn:de:101:1-20080828248
Letzte Aktualisierung
10.03.2025, 11:44 MEZ

Datenpartner

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Objekttyp

  • Arbeitspapier

Beteiligte

  • Grodner, Andrew
  • Kniesner, Thomas J.
  • Institute for the Study of Labor (IZA)

Entstanden

  • 2008

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