Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1573-059X
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers ; day:3 ; month:11 ; year:2022 ; pages:1-6
Marketing letters ; (3.11.2022), 1-6

Creator
Javor, Andrija
Koller, Monika
Lee, Nick
Breiter, Hans
Contributor
SpringerLink (Online service)

DOI
10.1007/s11002-022-09654-3
URN
urn:nbn:de:101:1-2023011821291288863027
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:28 AM CEST

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