Artikel
Making yourself heard at the customer again – how songwriting facilities sucessfull storytelling
As the quote above from Philip Pullman, a British writer, highlights, it is innate to human behavior that we are keen on telling as well as listening to stories. Stories not only enable us to better store and retrieve information (Fournier 1998). Even more critically, they also result in "proper pleasure" being cathartic (Holt 2003).
- Language
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Englisch
- Bibliographic citation
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Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 33 ; Year: 2016 ; Issue: 1 ; Pages: 32-37
- Classification
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Management
- Event
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Geistige Schöpfung
- (who)
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Fischer, Peter Mathias
Flecker, Johannes
- Event
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Veröffentlichung
- (who)
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Thexis Verlag
- (where)
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St.Gallen
- (when)
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2016
- Handle
- Last update
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10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Fischer, Peter Mathias
- Flecker, Johannes
- Thexis Verlag
Time of origin
- 2016
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