Designing the marketing mix when launching a technological radical innovation

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Location: Deutsche Nationalbibliothek Frankfurt am Main

Extent: Online-Ressource

Language: Englisch

Notes: In: The 19th EIASM International Product Development Management Conference (IPDM), Manchester, UK, June 18-19, 2012

Event: Veröffentlichung

(where): Mannheim

(who): Universitätsbibliothek Mannheim

(when): 2012

Creator: Schuhmacher, Monika C.
Kuester, Sabine

URN: urn:nbn:de:bsz:180-madoc-325522

Rights: Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 25.03.2025, 1:54 PM CET

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Associated

Schuhmacher, Monika C.
Kuester, Sabine
Universitätsbibliothek Mannheim

Time of origin

2012

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