Designing the marketing mix when launching a technological radical innovation
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
In: The 19th EIASM International Product Development Management Conference (IPDM), Manchester, UK, June 18-19, 2012
- Ereignis
-
Veröffentlichung
- (wo)
-
Mannheim
- (wer)
-
Universitätsbibliothek Mannheim
- (wann)
-
2012
- Urheber
-
Schuhmacher, Monika C.
Kuester, Sabine
- URN
-
urn:nbn:de:bsz:180-madoc-325522
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:20 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Schuhmacher, Monika C.
- Kuester, Sabine
- Universitätsbibliothek Mannheim
Entstanden
- 2012
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