Artikel

Perceptions of a selected group of relatively affluent blacks regarding certain aspects of tourism

Recent international and local developments have had a negative influence on the South African Tourism industry, particularly regarding the number of overseas tourists visiting the country. To compensate, the industry has renewed its interest in local options - particularly the potential and opportunities the black market offers. However, there appears to be a high degree of uncertainty about utilizing its potential. This study is an attempt to gain some insight into the tourism needs and requirements of a particular market segment, namely relatively affluent blacks. The findings reveal that affluent blacks do not exhibit tourism needs which are unique to that particular market segment, but do suggest definite needs and preferences. Information pertaining to these needs is essential for the marketer of tourism to ensure that appropriate marketing strategies are formulated which will allow for proper utilization of opportunities to the advantage of both marketer and consumer.

Sprache
Englisch

Erschienen in
Journal: South African Journal of Business Management ; ISSN: 2078-5976 ; Volume: 19 ; Year: 1988 ; Issue: 3 ; Pages: 109-114 ; Cape Town: African Online Scientific Information Systems (AOSIS)

Klassifikation
Management

Ereignis
Geistige Schöpfung
(wer)
Boshoff, C.
Du Plessis, A. P.
Ereignis
Veröffentlichung
(wer)
African Online Scientific Information Systems (AOSIS)
(wo)
Cape Town
(wann)
1988

DOI
doi:10.4102/sajbm.v19i3.980
Handle
Letzte Aktualisierung
10.03.2025, 11:46 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Boshoff, C.
  • Du Plessis, A. P.
  • African Online Scientific Information Systems (AOSIS)

Entstanden

  • 1988

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