Cross-border cooperation as a mechanism of regional marketing in the Baltic region

Journal article | Zeitschriftenartikel

The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.

Object Details

• Alternative title: Трансграничное сотрудничество как инструмент регионального маркетинга в Балтийском регионе
• Extent: Seite(n): 46-51
• Language: Englisch
• Notes: Status: Postprint; begutachtet

References and Relationships

• Bibliographic citation: Baltic Region(2)

Classification and Topics

• Subject: Städtebau, Raumplanung, Landschaftsgestaltung ; Raumplanung und Regionalforschung ; grenzüberschreitende Zusammenarbeit ; Marketing ; Euroregion ; Ostseeraum ; Regionalisierung ; EU ; regionale Entwicklung

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Davidov, Denis ; Chekalina, Tatiana
• Event: Veröffentlichung
• (where): Russland
• (when): 2009

Further information

• URN: urn:nbn:de:0168-ssoar-254797
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:27 PM CEST