Entrepreneurial Branding - The Strategic Role of Positioning and Storytelling
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Tübingen, Universität Tübingen, Dissertation, 2024
- Schlagwort
-
Markenpolitik
Klein- und Mittelbetrieb
Strategisches Management
Unternehmensgründung
Marketing
Entrepreneurship
- Ereignis
-
Veröffentlichung
- (wo)
-
Tübingen
- (wer)
-
Universitätsbibliothek Tübingen
- (wann)
-
2024
- Urheber
- Beteiligte Personen und Organisationen
-
Brahm, Taiga
- URN
-
urn:nbn:de:bsz:21-dspace-1597531
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
- 15.08.2025, 07:24 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Fluhrer, Peter
- Brahm, Taiga
- Universitätsbibliothek Tübingen
Entstanden
- 2024
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