Bericht
Steering behavior. The potential of (digital) nudging for corporate communications
How can you guide individual decision-making without manipulating it? Digital Nudging could be an answer to this question. But what does this mean for corporate communications? A research team of the Duisburg-Essen University examined the following issues on digital nudging: - How do people make decisions and how do design elements influence these decisions? - What are possible use cases of digital nudging for corporate communications? - What needs to be considered when implementing digital nudging?
- Sprache
-
Englisch
- Erschienen in
-
Series: Communication Insights ; No. 15
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Clausen, Sünje
Stieglitz, Stefan
Wloka, Michelle
- Ereignis
-
Veröffentlichung
- (wer)
-
Academic Society for Management & Communication
- (wo)
-
Leipzig
- (wann)
-
2022
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Bericht
Beteiligte
- Clausen, Sünje
- Stieglitz, Stefan
- Wloka, Michelle
- Academic Society for Management & Communication
Entstanden
- 2022
Ähnliche Objekte (12)
Communications Trend Radar 2021. Denialism, Virtual Corporate Communications, Sustainable Communications, Digital Nudging & Voice Interaction
Nudging and Other Ways of Steering Choices
Corporate Nudging : Chancen und Risiken
Corporate Communications Journal
Corporate Reputation Management durch corporate communications
Nudging in management accounting : assessment of the relevance of nudging in the corporate context
Corporate nudging : a concept analysis and ethical inquiry
Beam‐Steering Metadevices for Intelligent Optical Wireless‐Broadcasting Communications
Corporate Nudging : Verhaltensmuster in Organisationen durch intelligente Anstupser verändern
Nudging
Impulsive consumption and reflexive thought: Nudging ethical consumer behavior
Nudging cooperation
Communications Trend Radar 2021. Denialism, Virtual Corporate Communications, Sustainable Communications, Digital Nudging & Voice Interaction
Nudging and Other Ways of Steering Choices
Corporate Nudging : Chancen und Risiken
Corporate Communications Journal
Corporate Reputation Management durch corporate communications
Nudging in management accounting : assessment of the relevance of nudging in the corporate context
Corporate nudging : a concept analysis and ethical inquiry
Beam‐Steering Metadevices for Intelligent Optical Wireless‐Broadcasting Communications
Corporate Nudging : Verhaltensmuster in Organisationen durch intelligente Anstupser verändern
Nudging
Impulsive consumption and reflexive thought: Nudging ethical consumer behavior
Nudging cooperation
Communications Trend Radar 2021. Denialism, Virtual Corporate Communications, Sustainable Communications, Digital Nudging & Voice Interaction
Nudging and Other Ways of Steering Choices
Corporate Nudging : Chancen und Risiken
Corporate Communications Journal
Corporate Reputation Management durch corporate communications
Nudging in management accounting : assessment of the relevance of nudging in the corporate context
Corporate nudging : a concept analysis and ethical inquiry
Beam‐Steering Metadevices for Intelligent Optical Wireless‐Broadcasting Communications
Corporate Nudging : Verhaltensmuster in Organisationen durch intelligente Anstupser verändern
Nudging
Impulsive consumption and reflexive thought: Nudging ethical consumer behavior