Emotional branding speaks to consumers’ heart: the case of fashion brands

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
2198-0802
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
Emotional branding speaks to consumers’ heart: the case of fashion brands ; volume:6 ; number:1 ; day:6 ; month:2 ; year:2019 ; pages:1-16 ; date:12.2019
Fashion and Textiles ; 6, Heft 1 (6.2.2019), 1-16, 12.2019

Creator
Kim, Youn-Kyung
Sullivan, Pauline
Contributor
SpringerLink (Online service)

DOI
10.1186/s40691-018-0164-y
URN
urn:nbn:de:101:1-2019020718595613947379
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
14.08.2025, 11:03 AM CEST

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Associated

  • Kim, Youn-Kyung
  • Sullivan, Pauline
  • SpringerLink (Online service)

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