Tourists' Recommendations: Socio-demographic Analysis

Konferenzbeitrag

In tourism, information can be treated as the most important factor influencing consumer behaviour. Word-of-mouth is one of the possible ways to transfer information. It is a form of communication – through recommendations - which involves consumers discussing their experience after service consumption. The aim of this paper is to highlight the differences in the frequency of spreading information through word-of-mouth among consumers – tourists of different socio-demographic characteristics (gender, age and, education). The survey was conducted in the period from October to December 2018 on a sample that included 228 respondents from the territory of AP Vojvodina. Based on a literature review and research objective, three hypotheses have been set. The cross-tabulation method was used for testing the proposed hypotheses.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020 ; Year: 2020 ; Pages: 441-449 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy

Classification and Topics

• Classification: Wirtschaft ; Marketing ; Tourism: Marketing and Finance
• Subject: tourism ; consumer ; recommendation ; word-of-mouth ; socio-demographic characteristics ; cross-tabulation

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Grubor, Aleksandar ; Leković, Ksenija ; Tomić, Slavica
• Event: Veröffentlichung
• (who): IRENET - Society for Advancing Innovation and Research in Economy
• (where): Zagreb
• (when): 2020

Further information

• Handle: http://hdl.handle.net/10419/224710
• Last update: 10.03.2025, 11:42 AM CET