The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

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Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource
Language
Englisch

Bibliographic citation
In: International journal of research in marketing, 37.2020, 4, S. 789-804

Event
Veröffentlichung
(where)
Frankfurt am Main
(who)
Universitätsbibliothek Johann Christian Senckenberg
(when)
2020
Creator

DOI
10.1016/j.ijresmar.2020.02.002
URN
urn:nbn:de:hebis:30:3-777019
Rights
Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
25.03.2025, 1:51 PM CET

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Associated

Time of origin

  • 2020

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