E-Sourcing platforms as reasonable marketing tools for suppliers

Artikel

Research questions: E-sourcing platforms offer purchasing organisations often easy access to a high number of relevant suppliers, their goods and services and the accord-ing prices. For the suppliers, e-sourcing platforms are a good and easy pos-sibility to present their products and services to the relevant buyers and to get in contact with potential customers. Subject of this research will be the question, whether e-sourcing platforms are also a reasonable marketing tool for suppliers in order to address the buyers with an assimilated market-ing mix.Methods: Guidelined expert interviews were chosen in order to ensure a comparabil-ity of the results without keeping the experts from contributing own ideas. Results: E-sourcing platforms are a proper way for suppliers to market their compa-nies and products in different ways. Thereby the preferred marketing measures differ according to criteria like the company size or the offered services or goods.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Journal of Applied Leadership and Management ; ISSN: 2194-9522 ; Volume: 3 ; Year: 2014 ; Pages: 38-46 ; Kempten: Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology

Classification and Topics

• Classification: Management

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Göbl, Martin ; Greiter, Thomas
• Event: Veröffentlichung
• (who): Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology
• (where): Kempten
• (when): 2014

Further information

• Handle: http://hdl.handle.net/10419/156742
• Last update: 10.03.2025, 11:44 AM CET