Influências brasileiras num novo estilo comunicacional: uma visão invasora dos "brazucas" na radiodifusão portuguesa

Journal article | Zeitschriftenartikel

This article aims to address the importance that the Brazilian broadcasting language had for the Portuguese. In the perspective that the Brazilian language was fundamental for the emergence of a dynamic that led to a new communication style, both in terms of programming and emissions, the article demonstrates the historical relationship between Portuguese and Brazilian communication through the "brasuqueira ». This invasion, which began with Brazilian popular music, from the 1940s, and provoked by countless Brazilian communicators, arrived in Portugal. It was these radio and television professionals that demarcated a new intensity of communication, extremely contagious in the daily lives of all Portuguese recipients. With the interference of the "Brazucas" in the broadcasting communication, we experienced a new posture, an unmistakable and unique landmark in this country's scenario, bringing a new image in the Portuguese media, touched by multiple cultural, political and ideological changes.

Object Details

• Alternative title: Brasilian influences in a new communication style: an invasive view of "brazucas" in the Portuguese media
• ISSN: 2183-4008
• Extent: Seite(n): 61-70
• Language: Portugiesisch
• Notes: Status: Veröffentlichungsversion; begutachtet (peer reviewed)

References and Relationships

• Bibliographic citation: OMNIA - Revista Interdisciplinar de Ciências e Artes, 8(1)

Classification and Topics

• Subject: Publizistische Medien, Journalismus,Verlagswesen ; Rundfunk, Telekommunikation ; Hörfunk ; Portugiese ; Hörfunkprogramm ; Rundfunk ; Kommunikation ; gesprochene Sprache ; Popmusik ; Rundfunkprogramm ; Brasilien

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Lepetri, Paulo
• Event: Veröffentlichung
• (when): 2018

Further information

• DOI: https://doi.org/10.23882/OM08-1-2018-I
• URN: urn:nbn:de:0168-ssoar-56414-3
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:26 PM CEST