Digitalization in Italian SMEs: the transformation of marketing channels

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
1 Online-Ressource.
Language
Englisch

Bibliographic citation
Digitalization in Italian SMEs: the transformation of marketing channels ; volume:2024 ; number:4 ; day:19 ; month:9 ; year:2024 ; pages:445-474 ; date:12.2024
Italian journal of marketing ; 2024, Heft 4 (19.9.2024), 445-474, 12.2024

Creator
Martinelli, Elisa Martina
Tunisini, Annalisa
Contributor
SpringerLink (Online service)

DOI
10.1007/s43039-024-00099-2
URN
urn:nbn:de:101:1-2501282139028.107184468063
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:35 AM CEST

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