Examining fan participation in the digital media: Fans’ transcreation of webtoons

Konferenzbeitrag

The rising popularity of webtoons, a popular type of digital content, led to emergence of an interesting phenomenon known as transcreation. Transcreation indicates fans' twofold activity of translating and recreating webtoons into a new language, while maintaining originality of the content. Although transcreators are playing a significant role in facilitating the spread of webtoons in the global market, the role of such transcreators has received scant attention. By employing the means-end chain approach through laddering interviews, the study explicates fans' goal structure in transcreation of webtoons. This empirical study provides insights into fans' involvement in the digital media industry.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: 23rd Biennial Conference of the International Telecommunications Society (ITS): "Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world", Online Conference / Gothenburg, Sweden, 21st-23rd June, 2021

Classification and Topics

• Classification: Wirtschaft
• Subject: Webtoon industry ; Transcreation ; Fandom ; Fan participation ; Digital media ; Goal hierarchy ; Means-end chain

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Nam, Jinyoung ; Jung, Yoonhyuk
• Event: Veröffentlichung
• (who): International Telecommunications Society (ITS)
• (where): Calgary
• (when): 2021

Further information

• Handle: http://hdl.handle.net/10419/238041
• Last update: 10.03.2025, 11:45 AM CET