Some game theoretic marketing attribution models

Location
Deutsche Nationalbibliothek Frankfurt am Main
ISSN
1572-9338
Extent
Online-Ressource
Language
Englisch
Notes
online resource.

Bibliographic citation
Some game theoretic marketing attribution models ; volume:318 ; number:2 ; day:12 ; month:9 ; year:2022 ; pages:1043-1075 ; date:11.2022
Annals of operations research ; 318, Heft 2 (12.9.2022), 1043-1075, 11.2022

Creator
Molina, Elisenda
Tejada, Juan
Weiss, Tom
Contributor
SpringerLink (Online service)

DOI
10.1007/s10479-022-04944-5
URN
urn:nbn:de:101:1-2023012321194182800402
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
15.08.2025, 7:34 AM CEST

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Associated

  • Molina, Elisenda
  • Tejada, Juan
  • Weiss, Tom
  • SpringerLink (Online service)

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