Implication from cue utilization theory and signalling theory for firm reputation and the marketing of new products
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Maße
-
30 cm
- Umfang
-
17 Bl.
- Sprache
-
Englisch
- Anmerkungen
-
graph. Darst.
Literaturverz. Bl. 15 - 17
- Erschienen in
-
Jenaer Schriften zur Wirtschaftswissenschaft ; 2006,03
- Schlagwort
-
Marketing
Innovation
Signalling
Produktqualität
Firmenimage
Theorie
Konsumentenverhalten
Theorie
Marketing
Neues Produkt
Signaling
Qualität
Image
Unternehmen
Verbraucherverhalten
- Ereignis
-
Veröffentlichung
- (wo)
-
Jena
- (wer)
-
Univ., Wirtschaftswiss. Fak.
- (wann)
-
2006
- Urheber
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:36 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Helm, Roland
- Univ., Wirtschaftswiss. Fak.
Entstanden
- 2006
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