Arbeitspapier

The role of technology in business-to-consumer e-commerce: Evidence from Asia

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The business-to-consumer (B2C) online commerce landscape is changing rapidly, supported by the technological innovation. However, its diffusion remains concentrated in developed and large economies and is creating a digital divide that excludes small and medium-sized enterprises and people with limited means. The coronavirus disease (COVID-19) pandemic exposed an urgent need to close the divide, both within and across countries. This paper explores disparities in B2C online commerce revenues among selected Asian economies by investigating the role of technology adoption in B2C sales online. Using proprietary panel data to ensure comparability of B2C online commerce across countries and years, the study investigates empirically the possible drivers of B2C online commerce growth. This paper yields important insights for policy makers and businesses and provides evidence that internet access and speed, online security, and financial inclusiveness matter in facilitating internet retail sales. Governments should consider these as important issues in building an enabling environment that will help B2C online commerce adapt to the post COVID-19 world and ensure that innovations create opportunities for all.

Language
Englisch

Bibliographic citation
Series: ADB Economics Working Paper Series ; No. 632

Classification
Wirtschaft
Trade Policy; International Trade Organizations
Empirical Studies of Trade
Subject
broadband
e-commerce
financial inclusion
technology

Event
Geistige Schöpfung
(who)
Kang, Jong Woo
Wang, Tengfei
Ramizo, Dorothea
Event
Veröffentlichung
(who)
Asian Development Bank (ADB)
(where)
Manila
(when)
2021

DOI
doi:10.22617/WPS210044-2
Handle
Last update
10.03.2025, 11:43 AM CET

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Object type

  • Arbeitspapier

Associated

  • Kang, Jong Woo
  • Wang, Tengfei
  • Ramizo, Dorothea
  • Asian Development Bank (ADB)

Time of origin

  • 2021

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