Artikel

Multiple strategic orientations and strategic flexibility in product innovation

This research investigates how multiple strategic orientations and strategic flexibility collectively influ-ence firm product innovation. A chain multiple mediation model with moderation is constructed thatlinks two types of strategic orientation (entrepreneurial orientation and learning orientation) and twodimensions of strategic flexibility (resource flexibility and coordination flexibility) to product innovation.The model is tested by analysing paired survey responses collected from 303 Chinese firms with SPSSPROCESS Macro. The results show that entrepreneurial orientation stimulates firm product innovationthrough three parallel routes. First, entrepreneurial orientation improves product innovation by enhanc-ing learning orientation. Second, entrepreneurial orientation positively influences product innovationby boosting coordination flexibility. Third, entrepreneurial orientation strengthens product innovationthrough the chain mediating effects of learning orientation and coordination flexibility. Moreover, thechain multiple mediation model is positively moderated by resource flexibility.

Sprache
Englisch

Erschienen in
Journal: European Research on Management and Business Economics (ERMBE) ; ISSN: 2444-8834 ; Volume: 27 ; Year: 2021 ; Issue: 1 ; Pages: 1-9

Klassifikation
Management
Management of Technological Innovation and R&D
Thema
Multiple strategic orientations
Strategic flexibility
Product innovation

Ereignis
Geistige Schöpfung
(wer)
Han, Chen
Zhang, Shuman
Ereignis
Veröffentlichung
(wer)
Elsevier
(wo)
Amsterdam
(wann)
2021

DOI
doi:10.1016/j.iedeen.2020.100136
Letzte Aktualisierung
20.09.2024, 08:22 MESZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Artikel

Beteiligte

  • Han, Chen
  • Zhang, Shuman
  • Elsevier

Entstanden

  • 2021

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