Artikel
Effects of e-banking on growth of customer base in kenyan banks
The study highlights the effects of E-banking services on growth of customer base in Kenyan banks for over the last five years. It addresses issues that affect effective utilization of E-banking facilities by customers. The study generally investigates how lack of technological know-how, illiteracy, unreliability, and transaction limits has hindered growth of on-line customer base in Kenyan banks. E-banking provides enormous benefits to consumers in terms of time saving and cost of transactions, either through internet, telephone or other electronic delivery channels. The research adopted a descriptive research design, to survey of selected Kenyan banks. The study used stratified random sample to ensure equal representation where 135 respondents who were selected from the strata/ banks. According to the results obtained in the study e-banking has enhanced the growth of the customer base for the banking institutions in Kenya, through enhancing banking services accessibility to a larger population in the country. Therefore the study recommended that the banks should embrace e-banking as a key competitive advantage.
- Language
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Englisch
- Bibliographic citation
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Journal: The International Journal of Management Science and Information Technology (IJMSIT) ; ISSN: 1923-0273 ; Year: 2014 ; Issue: 11-(Jan-Mar) ; Pages: 48-64 ; Toronto: NAISIT Publishers
- Classification
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Management
- Subject
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Electronic Banking
Innovation
Internet Banking and Customer Base
- Event
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Geistige Schöpfung
- (who)
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Okibo, Bichanga Walter
Wario, Ali Yattani
- Event
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Veröffentlichung
- (who)
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NAISIT Publishers
- (where)
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Toronto
- (when)
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2014
- Handle
- Last update
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10.03.2025, 11:41 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Okibo, Bichanga Walter
- Wario, Ali Yattani
- NAISIT Publishers
Time of origin
- 2014
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