Effects of e-banking on growth of customer base in kenyan banks

Artikel

The study highlights the effects of E-banking services on growth of customer base in Kenyan banks for over the last five years. It addresses issues that affect effective utilization of E-banking facilities by customers. The study generally investigates how lack of technological know-how, illiteracy, unreliability, and transaction limits has hindered growth of on-line customer base in Kenyan banks. E-banking provides enormous benefits to consumers in terms of time saving and cost of transactions, either through internet, telephone or other electronic delivery channels. The research adopted a descriptive research design, to survey of selected Kenyan banks. The study used stratified random sample to ensure equal representation where 135 respondents who were selected from the strata/ banks. According to the results obtained in the study e-banking has enhanced the growth of the customer base for the banking institutions in Kenya, through enhancing banking services accessibility to a larger population in the country. Therefore the study recommended that the banks should embrace e-banking as a key competitive advantage.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: The International Journal of Management Science and Information Technology (IJMSIT) ; ISSN: 1923-0273 ; Year: 2014 ; Issue: 11-(Jan-Mar) ; Pages: 48-64 ; Toronto: NAISIT Publishers

Classification and Topics

• Classification: Management
• Subject: Electronic Banking ; Innovation ; Internet Banking and Customer Base

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Okibo, Bichanga Walter ; Wario, Ali Yattani
• Event: Veröffentlichung
• (who): NAISIT Publishers
• (where): Toronto
• (when): 2014

Further information

• Handle: http://hdl.handle.net/10419/97845
• Last update: 10.03.2025, 11:41 AM CET