Blood Donations and Incentives: Evidence from a Field Experiment

Arbeitspapier

There is a longstanding concern that material incentives might undermine prosocial motivation, leading to a decrease in blood donations rather than an increase. This paper provides an empirical test of how material incentives affect blood donations in a large-scale eld experiment spanning three months and involving more than 10,000 previous donors. We examine two types of incentive: a lottery ticket and a free cholesterol test. Lottery tickets signi cantly increase donations, in particular among less motivated donors. The cholesterol test leads to no discernable impact on usable blood donations. If anything, it creates a small negative selection effect in terms of donations that must be discarded.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Series: WWZ Working Paper ; No. 05/08

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Field Experiments ; Altruism; Philanthropy; Intergenerational Transfers ; Public Goods ; Health: Government Policy; Regulation; Public Health
• Thema: prosocial behavior ; blood donations ; material incentives ; eld experiment ; Blutspendedienst ; Soziales Verhalten ; Anreiz ; Test

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Goette, Lorenz ; Stutzer, Alois
• Ereignis: Veröffentlichung
• (wer): University of Basel, Center of Business and Economics (WWZ)
• (wo): Basel
• (wann): 2008

Weitere Informationen

• DOI: doi:10.5451/unibas-ep16289
• Handle: http://hdl.handle.net/10419/123391
• Letzte Aktualisierung: 10.03.2025, 11:43 MEZ