Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
-
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers ; volume:21 ; number:4 ; day:24 ; month:10 ; year:2023 ; pages:519-571 ; date:12.2023
Quantitative marketing and economics ; 21, Heft 4 (24.10.2023), 519-571, 12.2023
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1007/s11129-023-09268-7
- URN
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urn:nbn:de:101:1-2024013121124859521644
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
- 15.08.2025, 7:25 AM CEST
Data provider
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Associated
- Neumann, Nico
- Tucker, Catherine
- Subramanyam, Kumar
- Marshall, John
- SpringerLink (Online service)
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