Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
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Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram ; volume:11 ; number:1 ; day:27 ; month:1 ; year:2024 ; pages:1-14 ; date:12.2024
Humanities and Social Sciences Communications ; 11, Heft 1 (27.1.2024), 1-14, 12.2024
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1057/s41599-024-02698-y
- URN
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urn:nbn:de:101:1-2024040814115165490863
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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14.08.2025, 10:44 AM CEST
Data provider
This object is provided by:
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Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Shen, Zheng
- SpringerLink (Online service)
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