Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• ISSN: 1552-7824
• Extent: Online-Ressource
• Language: Englisch
• Notes: online resource.

References and Relationships

• Bibliographic citation: Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry ; day:9 ; month:1 ; year:2023 ; pages:1-27 ; Journal of the Academy of Marketing Science / Academy of Marketing Science ; (9.1.2023), 1-27

Contributors, Places and Time

• Creator: Schöndeling, Andrea ; Burmester, Alexa B. ; Edeling, Alexander ; Marchand, André ; Clement, Michel
• Contributor: SpringerLink (Online service)

Further information

• DOI: 10.1007/s11747-022-00916-0
• URN: urn:nbn:de:101:1-2023031721122707632559
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 14.08.2025, 10:50 AM CEST