Communicating strategically about what? : Europe and China in the Kenyan media

Zusammenfassung: European actors are increasingly relying on strategic communication tools in their external relations, especially in key partner countries like Kenya. Based on a large-scale media screening and interviews with media experts, this paper examines which issues related to the EU/Europe and China have received the most media coverage in Kenya over the past decade (2013-2023). The paper finds, among other things, that European actors involved in communication efforts increasingly need to communicate about the EU’s role in global affairs and the impact of European decisions, products, and standards on African markets, without resorting to a “West versus China” framing.influence. It emphasises the pivotal role of economic and regulatory landscapes, suggesting the necessity of fostering African media independence to safeguard against authoritarian tendencies

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: 1 Online-Ressource (11 Seiten)
• Language: Englisch
• Notes: Illustrationen ; Gesehen am 04.09.2024

References and Relationships

• Bibliographic citation: Policy Brief ; 27 (Sep 2024) ; Policy brief / Megatrends Afrika ; 27 (Sep 2024)

Classification and Topics

• Classification: Politik
• Keyword: Berichterstattung ; Meinungsbildung ; Wirkung ; Massenmedien ; Fremdbild ; Ausland ; Kenia ; China

Contributors, Places and Time

• Event: Veröffentlichung
• (where): [Berlin]
• (who): SWP
• (when): [Sep 2024]
• Creator: Eickhoff, Karoline ; Bochtler, Paul ; Owilla, Hesbon Hansen
• Contributor: Megatrends Afrika

Further information

• DOI: 10.18449/2024MTA-PB27
• URN: urn:nbn:de:101:1-2409202024046.580820276434
• Rights: Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 15.08.2025, 7:30 AM CEST