Citizens’ Evaluation of Animal Welfare on Pictures of Intensive Broiler Fattening: A Survey Experiment

Abstract: Based on media discussion about animal production systems and animal welfare in Germany that mainly relies on pictures, this study analyses the citizen perception of intensive broiler fattening. In a survey experiment, five pictures from a 40,000 broiler barn were shown to citizens. The pictures were taken in the same barn but vary in age of the animals and stocking densities. The sample was split to avoid the five pictures from influencing the perception and each participant was shown only one picture. Overall, the evaluation of the pictures was very negative. Only the picture showing day-old-chicks was perceived as favorable (stocking density: 0.8 kg/m²). This is a challenge for the communication of animal welfare standards because the reductions, inter alia currently being discussed in science and politics of stocking densities were not perceived as an animal welfare advantage from a citizen perspective. https://www.tib-op.org/ojs/index.php/gjae/article/view/1991

Standort
Deutsche Nationalbibliothek Frankfurt am Main
Umfang
Online-Ressource
Sprache
Englisch

Erschienen in
Citizens’ Evaluation of Animal Welfare on Pictures of Intensive Broiler Fattening: A Survey Experiment ; volume:64 ; number:3 ; year:2015
German journal of agricultural economics ; 64, Heft 3 (2015)

Urheber
Busch, Gesa
Schwetje, Carolin
Spiller, Achim

DOI
10.52825/gjae.v64i3.1991
URN
urn:nbn:de:101:1-2409251007338.522793926180
Rechteinformation
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Letzte Aktualisierung
15.08.2025, 07:30 MESZ

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Beteiligte

  • Busch, Gesa
  • Schwetje, Carolin
  • Spiller, Achim

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