Hochschulschrift

Essays on strategic marketing behavior and its financial performance implications

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Location: Deutsche Nationalbibliothek Frankfurt am Main

Dimensions: 21 cm

Extent: VI, 190 Seiten, Seiten VII-IX

Language: Englisch

Notes: Diagramme
Universität Köln, Dissertation, 2016

Keyword: Marketingmanagement
Kommunikationspolitik
Wertzuwachs
Marktanteil
Budgetierung
Zero-base budgeting

Event: Veröffentlichung

(where): Köln

(when): 2016

Creator: Edeling, Alexander

Table of contents: https://d-nb.info/1108811450/04

Rights: Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.

Last update: 11.06.2025, 1:59 PM CEST

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Hochschulschrift

Associated

Edeling, Alexander

Time of origin

2016

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Essays on strategic marketing behavior and its financial performance implications

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Associated

Time of origin

Other Objects (12)

Strategic Behavior on Financial Markets

Origin effects and their strategic implications : consumer behavior in the Japanese market

Innovation marketing and strategic marketing

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Strategic versus Financial Investors: The Role of Strategic Objectives in Financial Contracting

Promoting green and social consumer behavior : insights and implications for contemporary marketing

Customer on the Move: Strategic Implications of Mobile Banking for Banks and Financial Enterprises

Customer on the move: Strategic implications of mobile banking for banks and financial enterprises

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Innovation marketing and strategic marketing

Strategic international marketing

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Cognitive Imprecision and Strategic Behavior

Self-Confidence and Strategic Behavior

Strategic versus Financial Investors: The Role of Strategic Objectives in Financial Contracting

Promoting green and social consumer behavior : insights and implications for contemporary marketing

Customer on the Move: Strategic Implications of Mobile Banking for Banks and Financial Enterprises

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Customer on the move: Strategic implications of mobile banking for banks and financial enterprises

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