Hochschulschrift
Three Essays on Analyzing and Managing Online Consumer Behavior
- Weitere Titel
-
Drei Studien zu Analyse und Management von Online-Konsumentenverhalten
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Passau, Universität Passau, Diss., 2014
- Klassifikation
-
Management
- Schlagwort
-
Electronic Shopping
Verbraucherverhalten
Marketingmanagement
Kommunikationspolitik
Internet ; Kaufverhalten ; Marketing ; Verbraucherverhalten ; Kundenwert
- Ereignis
-
Veröffentlichung
- (wo)
-
Passau
- (wer)
-
Universitätsbibliothek der Universität Passau
- (wann)
-
2014
- Urheber
-
Anderl, Eva
- Beteiligte Personen und Organisationen
-
Schumann, Jan H.
- URN
-
urn:nbn:de:bvb:739-opus-27453
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:36 MESZ
Datenpartner
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Objekttyp
- Hochschulschrift
Beteiligte
- Anderl, Eva
- Schumann, Jan H.
- Universitätsbibliothek der Universität Passau
Entstanden
- 2014
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