Artikel
Knowing is Half the Battle - The Influence of Marketers' Privacy Literacy on SMEs' Privacy Orientation
Marketers are in a unique position to improve customers' data privacy but often lack the necessary know-how. Hence, this study examines the link between marketers' privacy literacy and their firms' privacy orientation.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Marketing Review St.Gallen ; ISSN: 1865-7516 ; Volume: 39 ; Year: 2022 ; Issue: 2 ; Pages: 36-43
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Friesenecker, Matthias
Gotsch, Mauro Luis
Schögel, Marcus
- Ereignis
-
Veröffentlichung
- (wer)
-
Thexis Verlag
- (wo)
-
St.Gallen
- (wann)
-
2022
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:45 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Friesenecker, Matthias
- Gotsch, Mauro Luis
- Schögel, Marcus
- Thexis Verlag
Entstanden
- 2022
Ähnliche Objekte (12)
Strengthening children's privacy literacy through contextual integrity
Privacy
Privacy
WWW Privacy - P3P Platform of Privacy Preferencers
Revealing privacy : debating the understandings of privacy
Privatheit : = Privacy
Privacy matters
Monetizing privacy
Bayesian privacy
Goodbye privacy
Perceived threats of privacy invasions: measuring privacy risks
Privacy impact assessment – a privacy protection improvement model?
Strengthening children's privacy literacy through contextual integrity
Privacy
Privacy
WWW Privacy - P3P Platform of Privacy Preferencers
Revealing privacy : debating the understandings of privacy
Privatheit : = Privacy
Privacy matters
Monetizing privacy
Bayesian privacy
Goodbye privacy
Perceived threats of privacy invasions: measuring privacy risks
Privacy impact assessment – a privacy protection improvement model?
Strengthening children's privacy literacy through contextual integrity
Privacy
Privacy
WWW Privacy - P3P Platform of Privacy Preferencers
Revealing privacy : debating the understandings of privacy
Privatheit : = Privacy
Privacy matters
Monetizing privacy
Bayesian privacy
Goodbye privacy
Perceived threats of privacy invasions: measuring privacy risks