Artikel

Perceived buyer confidence in buyer-supplier relationships

Despite the importance of confidence in business relationship, very few scholars have empirically investigated the antecedents of this concept. In line with previous literature, this paper maintains that trust and control are the key sources for confidence. We use networks and reputation as indicators for trust, and ex ante contractual efforts and ex post contractual specifications as indicators for control. All these indicators have a positive impact on confidence. Trust and control seem to supplement each other as sources for confidence.

Language
Englisch

Bibliographic citation
Journal: jbm - Journal of Business Market Management ; ISSN: 1864-0761 ; Volume: 7 ; Year: 2014 ; Issue: 4 ; Pages: 420-434 ; Berlin: Freie Universität Berlin, Marketing-Department

Classification
Management
Subject
Perceived buyer confidence
Networks
Ex-ante contractual term specificity
Ex- post contractual term specificity
Reputation

Event
Geistige Schöpfung
(who)
Chao, Emmanuel
Kato, Mshumbusi Paul
Event
Veröffentlichung
(who)
Freie Universität Berlin, Marketing-Department
(where)
Berlin
(when)
2014

Handle
URN
urn:nbn:de:0114-jbm-v7i4.969
Last update
10.03.2025, 11:45 AM CET

Data provider

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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.

Object type

  • Artikel

Associated

  • Chao, Emmanuel
  • Kato, Mshumbusi Paul
  • Freie Universität Berlin, Marketing-Department

Time of origin

  • 2014

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