Artikel
Confidence and loyalty for agrotourism brands: The Lesvos paradigm
It has been established that strong brands are important in the agrotourism industry. Agrotourism brands provide the link between visitors and the agrotourism firms and tourists may or may not develop a degree of loyalty to relevant brands. The present study suggests that confidence in an agrotourism brand has high influence in development of brand loyalty. Based on hypotheses developed, confidence in an agrotourism brand is influenced by brand characteristics, agrotourism company characteristics and visitor characteristics. The present survey took place in Greece and examined the attitudes of visitors in agrotourism firms at the island of Lesvos. Survey results demonstrate that agrotourism firm brand characteristics appear more important in their impact on a visitor’s confidence in a brand. It was also established that confidence in a brand is positively influencing loyalty. Recommendations are developed for agrotourism marketers in relation to building and maintaining visitor confidence in a brand.
- Language
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Englisch
- Bibliographic citation
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Journal: Tourismos: An International Multidisciplinary Journal of Tourism ; ISSN: 1790-8418 ; Volume: 14 ; Year: 2019 ; Issue: 1 ; Pages: 151-166 ; Lesbos: University of the Aegean
- Classification
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Wirtschaft
Sports; Gambling; Restaurants; Recreation; Tourism
Tourism: Marketing and Finance
Marketing
- Subject
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agrotourism
branding
brand loyalty
Lesvos
- Event
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Geistige Schöpfung
- (who)
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Chatzigeorgiou, Chryssoula
Christou, Evangelos
Simeli, Ioanna
- Event
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Veröffentlichung
- (who)
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University of the Aegean
- (where)
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Lesbos
- (when)
-
2019
- DOI
-
doi:10.5281/zenodo.3755067
- Handle
- Last update
-
10.03.2025, 11:42 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Chatzigeorgiou, Chryssoula
- Christou, Evangelos
- Simeli, Ioanna
- University of the Aegean
Time of origin
- 2019
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