Artikel
Confidence and loyalty for agrotourism brands: The Lesvos paradigm
It has been established that strong brands are important in the agrotourism industry. Agrotourism brands provide the link between visitors and the agrotourism firms and tourists may or may not develop a degree of loyalty to relevant brands. The present study suggests that confidence in an agrotourism brand has high influence in development of brand loyalty. Based on hypotheses developed, confidence in an agrotourism brand is influenced by brand characteristics, agrotourism company characteristics and visitor characteristics. The present survey took place in Greece and examined the attitudes of visitors in agrotourism firms at the island of Lesvos. Survey results demonstrate that agrotourism firm brand characteristics appear more important in their impact on a visitor’s confidence in a brand. It was also established that confidence in a brand is positively influencing loyalty. Recommendations are developed for agrotourism marketers in relation to building and maintaining visitor confidence in a brand.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Tourismos: An International Multidisciplinary Journal of Tourism ; ISSN: 1790-8418 ; Volume: 14 ; Year: 2019 ; Issue: 1 ; Pages: 151-166 ; Lesbos: University of the Aegean
- Klassifikation
-
Wirtschaft
Sports; Gambling; Restaurants; Recreation; Tourism
Tourism: Marketing and Finance
Marketing
- Thema
-
agrotourism
branding
brand loyalty
Lesvos
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Chatzigeorgiou, Chryssoula
Christou, Evangelos
Simeli, Ioanna
- Ereignis
-
Veröffentlichung
- (wer)
-
University of the Aegean
- (wo)
-
Lesbos
- (wann)
-
2019
- DOI
-
doi:10.5281/zenodo.3755067
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:42 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Chatzigeorgiou, Chryssoula
- Christou, Evangelos
- Simeli, Ioanna
- University of the Aegean
Entstanden
- 2019
Ähnliche Objekte (12)
Confidence and loyalty for agrotourism brands: the Lesvos paradigm
Brand experience clustering and depiction of brand satisfaction, brand loyalty and emotional confidence
Determinants of loyalty toward Booking.com brand
The model development of industrial brand loyalty: Assessing the rational and emotional aspects as antecedents of loyalty
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
How market orientation impacts customer's brand loyalty and buying decisions
A systematic mapping study on customer loyalty and brand management
Consumer identification with store brands: Differences between consumers according to their brand loyalty
Consumer brand engagement in social networking sites and its effect on brand loyalty
Direct and Indirect Effect of Brand Credibility, Brand Commitment and Loyalty Intentions on Brand Equity
Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective
Employing sensory marketing as a promotional advantage for creating brand differentiation and brand loyalty
Confidence and loyalty for agrotourism brands: the Lesvos paradigm
Brand experience clustering and depiction of brand satisfaction, brand loyalty and emotional confidence
Determinants of loyalty toward Booking.com brand
The model development of industrial brand loyalty: Assessing the rational and emotional aspects as antecedents of loyalty
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
How market orientation impacts customer's brand loyalty and buying decisions
A systematic mapping study on customer loyalty and brand management
Consumer identification with store brands: Differences between consumers according to their brand loyalty
Consumer brand engagement in social networking sites and its effect on brand loyalty
Direct and Indirect Effect of Brand Credibility, Brand Commitment and Loyalty Intentions on Brand Equity
Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective
Employing sensory marketing as a promotional advantage for creating brand differentiation and brand loyalty
Confidence and loyalty for agrotourism brands: the Lesvos paradigm
Brand experience clustering and depiction of brand satisfaction, brand loyalty and emotional confidence
Determinants of loyalty toward Booking.com brand
The model development of industrial brand loyalty: Assessing the rational and emotional aspects as antecedents of loyalty
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
How market orientation impacts customer's brand loyalty and buying decisions
A systematic mapping study on customer loyalty and brand management
Consumer identification with store brands: Differences between consumers according to their brand loyalty
Consumer brand engagement in social networking sites and its effect on brand loyalty
Direct and Indirect Effect of Brand Credibility, Brand Commitment and Loyalty Intentions on Brand Equity
Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective