- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
1 Online-Ressource.
- Language
-
Englisch
- Bibliographic citation
-
Immunizing customers against negative brand-related information ; volume:52 ; number:1 ; day:11 ; month:3 ; year:2023 ; pages:140-163 ; date:1.2024
Journal of the Academy of Marketing Science / Academy of Marketing Science ; 52, Heft 1 (11.3.2023), 140-163, 1.2024
- Creator
- Contributor
-
SpringerLink (Online service)
- DOI
-
10.1007/s11747-023-00929-3
- URN
-
urn:nbn:de:101:1-2024032722024263875195
- Rights
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
- 14.08.2025, 10:58 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Merlo, Omar
- Eisingerich, Andreas B
- Hoyer, Wayne D.
- SpringerLink (Online service)
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