Understanding Customers’ Decision-Making, Perceptions, and Evaluations in the Customer Journey
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
Augsburg, Universität Augsburg, Dissertation, 2019
- Keyword
-
Decision making
Comprehension
Kundenorientierung
Kundenmanagement
Erlebnismarketing
- Event
-
Veröffentlichung
- (where)
-
Augsburg
- (who)
-
Universität Augsburg
- (when)
-
2019
- Creator
- Contributor
- URN
-
urn:nbn:de:bvb:384-opus4-560761
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
- 15.08.2025, 7:29 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Sarikaya, Serkan
- Buhl, Hans Ulrich
- Universität Augsburg
Time of origin
- 2019
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