Knowledge assets for internationalization strategy proposal

Artikel

Lack of trust, lack of references and the confidential nature of cybersecurity projects make internationalization in companies from the cybersecurity sector a great challenge. The development of lean methodologies over recent years has presented a method to reduce time and effort, measure performance in each step and pivot when it is necessary to apply a process to a different field. Considering that internationalization resembles entrepreneurship, because of uncertainty and risk in a new market where the value proposition should be validated, the Lean Start-up philosophy will serve as a theoretical framework in which to operate. The study of international challenges of cybersecurity companies and elaboration of an 'eight-step' internationalization mechanism based on Lean Start-up methodology will imply a cost-effective solution for cybersecurity enterprises that want to achieve profitability and higher return on investment in internationalization.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Journal: Journal of Innovation & Knowledge (JIK) ; ISSN: 2444-569X ; Volume: 6 ; Year: 2021 ; Issue: 4 ; Pages: 214-221 ; Amsterdam: Elsevier

Klassifikation und Themen

• Klassifikation: Management ; International Business Administration ; Innovation and Invention: Processes and Incentives
• Thema: Internationalization ; Innovation ; Cybersecurity ; Lean start-up

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Orero-Blat, Maria ; Palacios Marqués, Daniel ; Garzón, Dolores
• Ereignis: Veröffentlichung
• (wer): Elsevier
• (wo): Amsterdam
• (wann): 2021

Weitere Informationen

• DOI: doi:10.1016/j.jik.2020.08.002
• Handle: http://hdl.handle.net/10419/260967
• Letzte Aktualisierung: 10.03.2025, 11:44 MEZ