Arbeitspapier

Biases in Willingness-To-Pay Measures from Multinomial Logit Estimates due to Unobserved Heterogeneity

It is a common finding in empirical discrete choice studies that the estimated mean relative values of the coefficients (i.e. WTP's) from multinomial logit (MNL) estimations differ from those calculated using mixed logit estimations, where the mixed logit has the better statistical fit. However, it is less clear under exactly what circumstances such differences arise, whether they are important, and if they can be seen as biases in the WTP estimates from MNL. We use datasets created by Monte Carlo simulation to test, in a controlled environment, the effects of the different possible sources of bias on the accuracy of WTP's estimated by MNL. Consistent with earlier research we find that random unobserved heterogeneity in the marginal utilities does not in itself biases the MNL estimates. Furthermore, whether or not the unobserved heterogeneity is symmetrically shaped also does not affect the accuracy of the WTP estimates of MNL. However, we find that if two heterogeneous marginal utilities are correlated then the WTP's from MNL may be biased. If the correlation between the marginal utilities is negative, then the bias in the MNL estimate is negative, whereas if the correlation is positive the bias is positive.

Sprache
Englisch

Erschienen in
Series: Tinbergen Institute Discussion Paper ; No. 10-014/3

Klassifikation
Wirtschaft
Estimation: General
Single Equation Models; Single Variables: Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
Thema
Discrete Choice
Biases in WTP's
Multinomial Logit
Correlated Heterogeneous Marginal Utilities
Diskrete Entscheidung
Willingness to pay
Logit-Modell
Theorie

Ereignis
Geistige Schöpfung
(wer)
van den Berg, Vincent
Kroes, Eric
Verhoef, Erik T.
Ereignis
Veröffentlichung
(wer)
Tinbergen Institute
(wo)
Amsterdam and Rotterdam
(wann)
2010

Handle
Letzte Aktualisierung
10.03.2025, 11:42 MEZ

Datenpartner

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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • van den Berg, Vincent
  • Kroes, Eric
  • Verhoef, Erik T.
  • Tinbergen Institute

Entstanden

  • 2010

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