Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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1 Online-Ressource.
- Sprache
-
Englisch
- Erschienen in
-
Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills ; volume:12 ; number:2 ; day:27 ; month:5 ; year:2024 ; pages:209-226 ; date:6.2024
Journal of marketing analytics ; 12, Heft 2 (27.5.2024), 209-226, 6.2024
- Klassifikation
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Wirtschaft
- Urheber
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
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10.1057/s41270-024-00313-2
- URN
-
urn:nbn:de:101:1-2409122127411.494622539887
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:35 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Beteiligte
- Skiera, Bernd
- Jürgensmeier, Lukas
- SpringerLink (Online service)
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