Hochschulschrift

Cultural Differences in Design-based Product Evaluation: The Role of Holistic and Analytic Thinking

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Alternative title: Kulturelle Unterschiede in der design-basierten Produktevaluierung: Die Rolle des individuellen Denkstils

Location: Deutsche Nationalbibliothek Frankfurt am Main

Extent: Online-Ressource

Language: Englisch

Notes: Kiel, Christian-Albrechts-Universität, Diss., 2013

Keyword: Markenimage
Kaufmotiv
Verpackung
Kulturelle Identität
Markenimage
Kaufmotivation
Verpackung
Ethnische Identität
Kulturpsychologie
Wirtschaft

Event: Veröffentlichung

(where): Kiel

(who): Universitätsbibliothek Kiel

(when): 2013

Creator: Liu, Li

URN: urn:nbn:de:gbv:8-diss-118744

Rights: Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 25.03.2025, 1:53 PM CET

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Hochschulschrift

Associated

Liu, Li
Universitätsbibliothek Kiel

Time of origin

2013

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Cultural Differences in Design-based Product Evaluation: The Role of Holistic and Analytic Thinking

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