Three views of a saleroom. Valorization in and valuation of visual artworks by (mostly) Watteau, Altman and Banksy

Abstract: In the European tradition, markets have usually been represented as the place where the actual, live exchanges take place. The article therefore focuses on saleroom representations. These affect their own artistic value in two ways, leading to two questions: in a first move, the saleroom is an artistic device. How does the artist, or those who collaborate in creating an artwork, use references to a saleroom in order to put value into the work, to enrich it and thus contribute to its valorization? In a second move, spectators attribute value to the work, and they assess its value in comparison with that of other, similar works, and they pay money to possess works. How do they react to the use of the saleroom, what part does it play in their valuation of a particular work? To explore these questions, three works were selected: Antoine Watteau’s Shopsign of the art dealer Gersaint is a fictitious version of the dealer’s showroom; Robert Altman’s film Vincent and Theo opens with the Ch.... https://www.fokum-jams.org/index.php/jams/article/view/131

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• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch

References and Relationships

• Bibliographic citation: Three views of a saleroom. Valorization in and valuation of visual artworks by (mostly) Watteau, Altman and Banksy ; volume:5 ; number:1 ; day:10 ; month:06 ; year:2021 ; Journal for art market studies ; 5, Heft 1 (10.06.2021)

Contributors, Places and Time

• Creator: Hutter, Michael

Further information

• DOI: 10.23690/jams.v5i1.131
• URN: urn:nbn:de:101:1-2021072521300895118913
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.