Zentrale Marketing-Aspekte im Public Health-Care : Word-of-Mouth (WoM) als Kommunikationsinstrument und die Akzeptanz der erweiterten Tarifwahl
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
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9783834913371
- Dimensions
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21 cm
- Extent
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XII, 128 S.
- Edition
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1. Aufl.
- Language
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Deutsch
- Notes
-
graph. Darst.
Literaturangaben
- Keyword
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Krankenkasse
Wahlmöglichkeit
Kundenbindung
Mund-zu-Mund-Werbung
Marketing
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:34 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Dressler, Matthias
- Gabler
Time of origin
- 2008
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