Online branding strategies of family SME wineries: a Hungarian-German comparative study

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Location: Deutsche Nationalbibliothek Frankfurt am Main

Extent: Online-Ressource

Language: Englisch

Bibliographic citation: In: Journal of Family Business Management, 12, 3, S. 450-467

Event: Veröffentlichung

(where): Sankt Augustin

(who): Hochschule Bonn-Rhein-Sieg

(when): 2022

Creator: Paunović, Ivan
Obermayer, Nóra
Kovari, Edit

DOI: 10.1108/JFBM-09-2021-0099

URN: urn:nbn:de:hbz:1044-opus-61372

Rights: Der Zugriff auf das Objekt ist unbeschränkt möglich.

Last update: 15.08.2025, 7:20 AM CEST

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Associated

Paunović, Ivan
Obermayer, Nóra
Kovari, Edit
Hochschule Bonn-Rhein-Sieg

Time of origin

2022

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Online branding strategies of family SME wineries: a Hungarian-German comparative study

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