Hochschulschrift
International brand management of Chinese companies : case studies on the Chinese household applicances and consumer electronics industry entering US and Western European markets
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783790820294
3790820296
- Maße
-
24 cm
- Umfang
-
X, 369 S.
- Sprache
-
Englisch
- Anmerkungen
-
Ill., graph. Darst., Kt.
Zugl.: Duisburg, Mercator School of Management, Diss., 2007
- Schlagwort
-
Elektronikindustrie
Markenpolitik
Strategisches Management
Auslandsgeschäft
China
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 14:12 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
- Bell, Sandra
- Physica-Verl.
Entstanden
- c 2008
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