Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1572-9419
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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online resource.
- Bibliographic citation
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Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands ; day:8 ; month:3 ; year:2022 ; pages:1-23
Information systems frontiers ; (8.3.2022), 1-23
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1007/s10796-022-10264-7
- URN
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urn:nbn:de:101:1-2022060400073689832953
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:34 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Fetais, Abdulla H.
- Algharabat, Raed S.
- Aljafari, Abdullah
- Rana, Nripendra P.
- SpringerLink (Online service)
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