Hochschulschrift
Combining Marketing Theory and Path Dependence : Measuring and Breaking the Consumption Path
- Weitere Titel
-
Die Verbindung von Marketingtheorie und Pfadabhängigkeit
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Berlin, Freie Universität Berlin, Dissertation, 2016
- Klassifikation
-
Management
- Schlagwort
-
Konsumentenverhalten
Kundenbindung
Pfadabhängigkeit
Werbewirkung
Verbraucherverhalten
Kundenbindung
Hysterese
Werbewirkung
- Ereignis
-
Veröffentlichung
- (wo)
-
Berlin
- (wer)
-
Freie Universität Berlin
- (wann)
-
2016
- Urheber
-
Siray, Sibel
- URN
-
urn:nbn:de:kobv:188-fudissthesis000000103309-5
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:54 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
- Siray, Sibel
- Freie Universität Berlin
Entstanden
- 2016
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