Hochschulschrift
Essays on scent marketing : effects of scented indoor environments on customers and employees
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783945496077
3945496071
- Dimensions
-
21 cm
- Extent
-
VIII, 168 Seiten
- Language
-
Englisch
- Notes
-
Illustrationen
Ludwig-Maximilians-Universität München, Dissertation, 2015
- Bibliographic citation
-
Schriftenreihe Schwerpunkt Marketing ; Band 87
- Keyword
-
Markenpolitik
Kommunikationsstrategie
Duftmarketing
- Event
-
Veröffentlichung
- (where)
-
München
- (who)
-
FGM-Verlag, Verlag der FGM Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
- (when)
-
2015
- Creator
- Contributor
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 2:19 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Girard, Anna L.
- Prof. Dr. Meyer, Anton
- Fördergesellschaft Marketing (FGM) e.V.
- FGM-Verlag, Verlag der FGM Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
Time of origin
- 2015
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