Artikel
Behavioural intention of tourists towards volunteer tourism: A developing country perspective
Purpose: Although volunteer tourism has been studied via several theoretical lenses, little is known about the behavioural intention of potential volunteer tourists from developing nations. This study aimed to identify the behavioural intention of potential volunteer tourists and the factors motivating them. This study extends the theory of planned behaviour (TPB) to identify the potential volunteer tourists' behavioural intentions by adding four motivations: altruism, personal development, escape, and travel. Methods: A total of 272 valid responses were collected through an online survey. SmartPLS 3.0 was used to test the hypotheses. Results: The findings indicate that attitude, perceived behavioural control, subjective norms, escape, and personal development positively influences potential volunteer tourists' intention to take part in volunteer tourism programs. However, altruism and travel do not influence the potential volunteer tourists' intention to take part in volunteer tourism programs. Implications: Volunteer tourism organisers will get help from the present study's findings to design or improve volunteer tourism programs and activities accordingly, resulting in improved volunteer tourism experiences and, ultimately, impacting the tourists' intention to take part in volunteer tourism programs.
- Language
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Englisch
- Bibliographic citation
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Journal: Journal of Tourism, Heritage & Services Marketing ; ISSN: 2529-1947 ; Volume: 9 ; Year: 2023 ; Issue: 1 ; Pages: 37-47 ; Thessaloniki: International Hellenic University
- Classification
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Wirtschaft
Sports; Gambling; Restaurants; Recreation; Tourism
Industrial Policy; Sectoral Planning Methods
- Subject
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Volunteer tourism
Theory of planned behaviour
Behavioural intention
- Event
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Geistige Schöpfung
- (who)
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Khan, Shahzar Ali
Khan, Verda
Khan, Mohd Asif
- Event
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Veröffentlichung
- (who)
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International Hellenic University
- (where)
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Thessaloniki
- (when)
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2023
- DOI
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doi:10.5281/zenodo.8054815
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Khan, Shahzar Ali
- Khan, Verda
- Khan, Mohd Asif
- International Hellenic University
Time of origin
- 2023
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